Online Video Changes Employer Branding
Written by: Madeline Lass, 22 June 2011
Although we know that the Internet has changed the way we communicate with our target audiences, many businesses are failing to leverage this incredible resource. Reasons cited range from organisational red tape, fear of losing control of corporate messaging, territorial issues between HR and Marketing, resistance from Baby Boomers, fear of new technology, etc.
What to do? Accept that the world has changed. Forever. Then, start small and keep it simple. Begin by listening to what your audience has to say. Twitter is brilliant for this. Once you start listening it becomes clear that it’s not really about the technology — although the whole movement is technologically driven. It’s about a new way of being in the world.
